Korean Skincare: A New Approach to Self-Care

By Mariam Diallo

Raise your hand if you’re someone who loves to take care of their skin and is always on the beauty side of TikTok. If you raised your hand, you may have heard of the new beauty trend called “Glass Skin or Glazed Donut Skin.” Having a clear, luminous, and seemingly transparent complexion characterizes this trend. Many times you will see people using skincare products that focus on deep hydration and exfoliation.

Korean skincare has increasingly become popular across TikTok and influenced many to start buying Korean skincare products. Many people began to buy these products off TikTok, Amazon, and other retailers selling such Korean skincare products. However, the innovation has not stopped from being sold only online, as major Korean brands are now selling their products in American stores. Some of these stores include Ulta Beauty, Target, and Sephora.

Innovative ingredients play a key role in why people are choosing Korean skincare products over American brands. Some of the most popular ingredients in these products are rice extracts for brightening, snail mucin for hydration, and Centella Asiatica for soothing sensitive skin. Another major trend associated with Korean skincare is following the 10-step skincare routine; however, many people are shifting towards minimalist skincare products. This involves focusing on efficiency and simplicity rather than using more than 20 skincare products on your face.

Unlike many Western skincare brands that often focus on treating skin concerns as they arise, Korean beauty takes a different approach. Its perspective emphasizes hydration, skin barrier health, and gentle yet effective ingredients. As Korean skincare advances, users are looking forward to focusing on personalized skin care by using AI and skin analysis tools. Biotech-infused products for enhanced skincare absorption are thriving, along with making products with eco-friendly packages and sustainable formulations to meet global environmental concerns.

Some of the most talked about skincare products are Anua Rice Enzyme Cleansing Powder, Mixsoon Bean Essence, and Haruharu Wonder Centella Gel Cream. Each of these products is known for its skin-enhancing properties.

Overall, Korean skincare focuses on innovation, hydration, and efficiency. If you want to hop onto the beauty trend for glass or glazed donut skin, focus on buying ingredients for your skincare type and having a consistent skincare routine.